A marketing plan from University of Oregon

9/20/2016

It was certainly an exciting experience accommodate 50 guys from the University of Oregon in Petroio for a project organized by the Global Education Oregon and University professors.
A marketing plan about our company realized by a group of students who have known wine business and with great team spirit they have successfully carried out their project. Awarded best work by their professors and members of the Enoteca di Siena Italian who kindly hosted us for the presentation of the projects, they offered important suggestions to apply to our marketing strategy.
A lot of thanks to Theres Dale (Director Business Minor Programma, School of Business Administration, Portland State University), Jessyca Lewis (Department of Marketing, Lundquist College of Business, Univerity of Oregon), Silvia Minucci (Head of GEO -Siena) and Silvana Lilli (Head of promotional activities of Enoteca Italiana).

Congratulations guys and thanks again!

1 Comment

Diana

From the time that I took over managing the Family Wine Estate, I have literally and physically moved to Petroio in order to follow carefully and passionately, first hand, hands on, all the multiple phases of the business. I grew up in Rome and in 2008 had literally no idea what was in store for me.
I learned to know the plants that provide us with our Chianti Classico. Obviously I had no clue how to execute a pumping over or how to make a blend, but I learned that as well. I have immersed myself in every phase of the business, both productively and commercially, learning from my mistakes and from the experience and know-how of those around me.
Thus I’ll tell my story, my “Days at Petroio” in this blog; every day different, every day stimulating. I’ll share the beauty of these places that are my daily home in the photos.
I’ll tell about life in the country, the many encounters that the world of wine allows one to make and enjoy, my activity as the regional (Tuscan) delegate in the group of Women in Wine and my fast growing interest and work with the young people in ANGA (National Association of Young Agriculturists).

Telkom University link

5/6/2024 06:30:52 am

How did the collaborative efforts of University of Oregon students, faculty members, and representatives from organizations such as Global Education Oregon and Enoteca di Siena Italian contribute to the development and success of the marketing plan for your company, and what were the key suggestions provided to enhance your marketing strategy?

A marketing plan from University of Oregon

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Diana

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