It was certainly an exciting experience accommodate 50 guys from the University of Oregon in Petroio for a project organized by the Global Education Oregon and University professors.
A marketing plan about our company realized by a group of students who have known wine business and with great team spirit they have successfully carried out their project. Awarded best work by their professors and members of the Enoteca di Siena Italian who kindly hosted us for the presentation of the projects, they offered important suggestions to apply to our marketing strategy. A lot of thanks to Theres Dale (Director Business Minor Programma, School of Business Administration, Portland State University), Jessyca Lewis (Department of Marketing, Lundquist College of Business, Univerity of Oregon), Silvia Minucci (Head of GEO -Siena) and Silvana Lilli (Head of promotional activities of Enoteca Italiana). Congratulations guys and thanks again!
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Diana
From the time that I took over managing the Family Wine Estate, I have literally and physically moved to Petroio in order to follow carefully and passionately, first hand, hands on, all the multiple phases of the business. I grew up in Rome and in 2008 had literally no idea what was in store for me. Archives
December 2022
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