So a happy coincidence encountering a woman in the square where I bring my dog Maribò for walks who invites me to participate, last minute, and really incredible at the same event, a young woman present to present, from my High School Visconti where we shared hours of catechism together! So I found myself on my way to the Boscolo Hotel in Milan with 30 bottles of our Chianti Classico Riserva 2008 on board.
Well, what was going on exactly?
During the evening at the Hotel the filming of “Greatest Chef China-Italy Edition, Salvatore Tassa vs. Xu Zhao”. It was a television program of Excellent Chefing on air on CCTV, Chinese State television with a mean audience of 25 million viewers.
An infinite quantity of ingredients that the two chefs fought over and robbed from one another; three round of four plates each; a varied audience of bloggers passionate foodies and curious onlookers, (I was in the last category) all who were assumed to vote each round for their favorite two dishes. Well in the end a winner, a loser and a whole lot of laughs.
It goes without saying that on our side our Italian Chef, who had gained a tie, made his point and won even… without salt!!!
A fantastic evening, fun and stimulating…lots of new people, who now know Petroio and my particular reality with in a brief space of time
A fantastic evening, entertaining and stimulating... and in a very short time 20 million people will be seeing our label on their television screen.
I did say 20 million.....Right!