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What a great first week! It's always kind of easy to start in Seattle. It's home, it's familiar, there's Dedee to stay with and always friends to see. But market wise it has always been a little bit more challenging. Well not this time. Walking around with the 2010 Chianti Classico, the 2008 Riserva and Magnums of 2005 Riserva made my work almost effortless. Throw in the great staff of the Estates Group and I was bound for success. So my great thanks go to Jason and Brandon Frobose for a great start and lunch at Serafina's! (http://serafinaseattle.com).  It was a great pleasure to meet in that occasion the beverage manager of El Gaucho (http://www.elgaucho.com/el-gaucho-seattle.html), Mackenzie Parks, who fell in love with our 2005 Riserva to the point to pick up 12 Magnums for the up coming holiday season. Guess she too saw the great connection between wonderful juicy steaks and lovely aged Sangiovese! Sure made my day. Such was the success of DayOne we had to have the remaining 15 cases of 2005 Riserva Magnums be shipped up to Seattle. Hopefully they will make it on time for the big party that will be held ad Tavolata (http://www.ethanstowellrestaurants.com/locations/tavolata/) and where they would like to have the wines. Brandon Lervold, the new italian wine specialist was a great person to explore new spots and visit old clients with on day two. I can't wait to get him to Petroio so he too can be hooked for life. I feel the wines though already have him on a good path.  Thursday with Andrea Pucci and Friday lunch with new sales manager Kathy Byrd could not have been more pleasant.
Throw in a wonderful breakfast with long time family friends and a crazy night out with my Levenworth family and I can't think of much more I could have asked for. Maybe I could of skipped the not so gracious moment of throwing up out the side of my rental car in front of a police officer on High5!. But I guess that's part of a good adventure too.. So I now head down to Portland knowing that my Petroio duty up here is done for a while and that I'm booked for a second week of promotion up here from December 8th to December 14th. I will hosting a tasting at TenMercer of December 9th and a dinner at Marianna in Redmond on December 11th!
1 Comment
5/6/2024 06:31:46 am
How did the positive reception of your 2005 Riserva Magnums by Mackenzie Parks, the beverage manager of El Gaucho in Seattle, contribute to the success of your event, and what factors do you believe led to the strong connection between your wine and the establishment's offerings? Leave a Reply. |
Diana
From the time that I took over managing the Family Wine Estate, I have literally and physically moved to Petroio in order to follow carefully and passionately, first hand, hands on, all the multiple phases of the business. I grew up in Rome and in 2008 had literally no idea what was in store for me. Archives
December 2022
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